McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.
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Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic […]
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In today’s world, companies must distinguish themselves by offering more than quality products. Consumers are looking to support businesses that share their beliefs and take on causes they care about. Brands that do so cultivate community and consumer goodwill and also rightly drive earned media. Most importantly they demonstrate the authenticity of their brand purpose. […]
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Brands that focus on creating value for their communities reap the benefits many times over. Rather than thinking about how to make the most money in the fastest way, they ask themselves, “How can my business add the most value over time?” A company doing a masterful job of building value for its communities is […]
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For this article I spoke with Cheryl Carrier, Executive Director of Ford Next Generation Learning.
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Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader at SAP’s annual conference, SAPPHIRE. The conference is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services.
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