Community

August 22, 2012 by Simon Mainwaring

There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and finally, rewarding them in some way that earns the participant social capital or recognition. Yet, in most cases, that’s where it ends and where the […]

June 6, 2012 by Simon Mainwaring

It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led. There is little I can write to add to the profundity of his words, so I will let […]

April 20, 2012 by Simon Mainwaring

Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest […]

March 19, 2012 by Simon Mainwaring

http://youtu.be/B062rImllJo I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their customers’ lives. Meanwhile non-profits get the support they so richly deserve and critical exposure […]

March 8, 2012 by Simon Mainwaring

This is an important film and I hope you share it. It is unconscionable as a father and a man that children are subjected to such unspeakable treatment. It’s also a chance for us to help just by sharing this film. By making Joseph Kony famous for his actions. By using the tools we enjoy […]

February 29, 2012 by Simon Mainwaring

In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for users but also put greater pressure on advertisers to accept that their future will be […]