Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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http://www.youtube.com/watch?v=xbaKz_nAYOo I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village […]

http://www.youtube.com/watch?v=xbaKz_nAYOo I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village …

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I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The first is Weiden & Kennedy, perhaps the preeminent creative advertising agency in the world, where …

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Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site …

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I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and behavior, and helps us think through the ways we must reframe our businesses and our …

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I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire …

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http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here …

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