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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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October 16, 2011 by Simon Mainwaring

Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed […]

Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed …

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Filed Under: Advertising, Books, Brands, Community, Future, Purpose, Social, Values, We First Tagged With: branding, seminar, Social media, We First

October 12, 2011 by Simon Mainwaring

The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? …

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Filed Under: Brands, Causes, Community, CSR, Future, Leadership, Purpose, Technology, Thinking, Values, We First Tagged With: Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First

October 10, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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Filed Under: Books, Brands, Community, Facebook, Future, Media, Mobile, Social, Technology, Twitter, Values, We First Tagged With: Brands, Community, Facebook, Future, Online communities, Social media, social network, Technology, Twitter, Values, We First

October 3, 2011 by Simon Mainwaring

For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, awakens in us our innate empathy for each other. There are many recent examples including …

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Filed Under: Advertising, Brands, Causes, Community, Facebook, Future, Social, Technology, Thinking Tagged With: Brands, Community, Facebook, Future, Marketing, Online communities, Social change, Social media, social network, Technology, Values

September 29, 2011 by Simon Mainwaring

Last week I had the privilege of speaking at the Mashable Social Good Summit. I wanted to share the video with you as many people had requested the slides and hearing the dialogue may help you use them most effectively. My topic was ‘Building a Private Sector Pillar of Social Change,’ and if you don’t …

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Filed Under: Brands, Capitalism, Causes, Community, Conferences, Future, Government, Non-profits, Purpose, Social, We First Tagged With: charity water, Government, Mashable, social good, We First

September 26, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=pYHqTcUOzdQ In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. What she invites us to consider is the human cost of our social media …

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Filed Under: Books, Brands, Causes, Community, Future, Leadership, Optimism, Social, Values Tagged With: Causes, Community, Creativity, Future, Marketing, Social change, Social media, social network, Technology, Values, We First

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