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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 27, 2011 by Simon Mainwaring

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon […]

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon …

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Filed Under: Causes, Community, Creativity, Future, Leadership, Purpose, Thinking, Values Tagged With: Causes, Community, Creativity, Online communities, Social change, Values

June 24, 2011 by Simon Mainwaring

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that comes …

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Filed Under: Advertising, Brands, Causes, Community, Consumers, CSR, Future, Non-profits, Purpose, Social, Values, We First Tagged With: Causes, Consumers, CSR, Social media, TOMS

June 20, 2011 by Simon Mainwaring

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each …

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Filed Under: Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Consumer behaviour, Corporations, Future, Marketing, Social media, We First

June 17, 2011 by Simon Mainwaring

From everyone here at We First, huge thanks for the incredible support with the We First book launch last week. To everyone who bought a copy of the book, who tweeted or retweeted the book’s message, who shared the launch film, who passed on the TEDxSF talk, or who posted an Amazon review, the successful launch …

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Filed Under: Advertising, Books, Capitalism, Community, Future, Social, Values, We First Tagged With: branding, Community, Social media, We First

June 14, 2011 by Simon Mainwaring

There is perhaps no group that stands to benefit more from the pervasiveness of social media than non-profits. This is because social media enables non-profits to distribute their message more easily and amplify awareness of the worthy causes they support. It goes further than that. The social business marketplace is effectively forcing brands to engage …

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Filed Under: Advertising, Brands, Community, Consumers, Future, Non-profits, Philanthropy, Social, Thinking, We First Tagged With: Advertising, Brands, Consumers, Future, non-profits, Online communities, Social change, Social media, We First

June 13, 2011 by Simon Mainwaring

I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your community to help get the We First message out there. Shifting the thinking and behavior behind …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Non-profits, Optimism, Philanthropy, Purpose, Social, Values, We First Tagged With: branding, Consumers, Social change, Social media

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