Companies built on purpose establish their brand story and strategy direction from the start. By following a core vision, purpose-built businesses have an easier time cultivating consumer advocacy, fostering community, and growing their company around something bigger than their brand or industry. An excellent example of a brand founded on a purpose that’s stayed true […]
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Purposeful leadership is paramount to driving long-term business success. Companies across the gamut – from Nike to Lyft to MOD PIZZA – are actively working to carve out a competitive advantage with their impact-driven brand story. There are myriad ways to leverage your business as a force for good. Finding the method to not only […]
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Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show […]
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While many brands compete in the yoga and fitness apparel space, Lululemon has positioned itself as an industry leader by building community around its brand. The apparel company has cultivated a loyal following, connecting consumers with the tools and experiences they need to be their best selves. Since its beginnings in Vancouver, Lululemon focused its […]
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Employees make your business work. With the U.S. unemployment rate hovering around 4 percent and limited skilled labor, acquiring top talent is competitive. What’s more, recent Gallup polls found that roughly half of America’s fully employed are seeking a new job and only 13 percent of them consider their work to be meaningful. So, the […]
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Today’s consumers want to support companies that share their values. In fact, 76 percent of consumers say they would boycott a brand whose actions go against their beliefs. The growing consumer demand for purposeful leadership has caused a wave of companies to build their brands not only around quality products and services, but also around […]
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