Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Three years ago, Kevin Kelly (author of What Technology Wants) wrote a very insightful post entitled 1000 True Fans. He explained how, for true influence, an artist doesn’t need one million followers. All he or she needs is 1000 loyal fans. The same of true of any movement for change. Today marks one week until […]

Three years ago, Kevin Kelly (author of What Technology Wants) wrote a very insightful post entitled 1000 True Fans. He explained how, for true influence, an artist doesn’t need one million followers. All he or she needs is 1000 loyal fans. The same of true of any movement for change. Today marks one week until …

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For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected …

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In my last post, I explained that We First is not an idea anyone can own. It exists in the collective and serves as a platform on which to celebrate the efforts of others. It is also an idea that grows through collective support. Right now so many wonderful individuals, social entrepreneurs, non-profits leaders and …

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We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well as themselves. With that in mind, here is an explanation of the inspiration behind …

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http://www.youtube.com/watch?v=IiHwFBQwLow SM: Hi I’m Simon Mainwaring, and today I have the pleasure of sitting here with Guy Kawasaki, who’s tenth book, Enchantment, was a real revelation to me because what he did was to personalize and explain how brands need to humanize themselves in new ways in order to become an enchanting brand. Guy, thanks …

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iCAREweCARE combines two of the most powerful forces for social change today – social media and a new generation of inspiring social entrepreneurs. Founded by 17-year old, Priyanka Jain, iCAREweCARE is the first student-led non-profit to leverage social technology for social good. Their mission is to create a globally aware, socially responsible, and action oriented …

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