httpv://www.youtube.com/watch?v=GjCRcdK9AkA I recently had the pleasure of catching up with a blogger I greatly admire, Valerie Maltoni (@conversationage), and she shared some of her invaluable insights into effective social strategy and the art of conversation between brands and consumers. SM: Valeria, can you explain to us what you do in and around the art of […]
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httpv://www.youtube.com/watch?v=hAf4507-cA0 SM: Hi I’m Simon Mainwaring and I’m here with Katya Andresen, who is the COO of Network For Good. She is doing a wonderful outreach on behalf of the victims of the Tsunami in Japan. Tell us about what NFG is doing in a fundraising capacity. KA: Network for Good makes it easy to […]
Read MoreI just returned from the SXSW Interactive Conference in Austin, Texas, and it was quite an experience. As you can see from the photo above that I took at 3.45am on the final morning, the event was packed with people and energy. Last year was my first time there and I have to say that […]
Read MoreI’ll be at SXSW starting tomorrow and I’m excited for several reasons. Firstly, there are so many great presenters doing interesting presentations plus you get to physically meet a lot of people you only know through Twitter and Facebook. Yet equally important is a collision of thinking and conversations that are essential for new ideas […]
Read MoreThis week I wanted to share Gary Vaynerchuck’s new book, Thank You Economy. In my mind, Gary’s book stands out for one important reason. When most brands consider engaging their customers using social media, they look to case studies and metrics to ensure the return on their investment will be worthwhile. Understandable, of course. Yet the […]
Read MoreMore brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. Let me explain. There is […]
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