Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Community

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httpv://www.youtube.com/watch?v=h1Srkgk90fo Yesterday I had the pleasure of speaking at the Gravity Summit at UCLA where MC Hammer received the award for Social Marketer of the Year. As a celebrity brand on twitter (@MCHammer) that has amassed over 2 million active and engaged followers, and he now speaks all around the world about how brands use […]

httpv://www.youtube.com/watch?v=h1Srkgk90fo Yesterday I had the pleasure of speaking at the Gravity Summit at UCLA where MC Hammer received the award for Social Marketer of the Year. As a celebrity brand on twitter (@MCHammer) that has amassed over 2 million active and engaged followers, and he now speaks all around the world about how brands use …

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There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Put another way, how do brands stay connected …

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Much has been written about Groupon’s PR missteps at the Superbowl over the last two days. Their three ads (representing a $3 million ad buy) poked fun at celebrity-endorsed PSAs for endangered whales, the Brazilian rainforest, and Tibet. The ads were variously described as in bad taste or simply poor communications because they failed to mention that Groupon …

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As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere, the U.S. public school education system is in desperate need of greater support and new thinking. A mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, …

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Hundreds of thousands of Egyptians, many wearing bandages from from days of street fighting, turned out in Cairo’s Tahrir Square on Friday for what they are calling the ‘Day of Departure’, a nationwide cry for the immediate removal and prosecution of Hosni Mubarak who has ruled the country for 30 years. This story is now …

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As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems. Bogusky, who transformed Crispin, Porter, Bogusky into a creative powerhouse, Rob Schuham, former head of the marketing agency AMG and think …

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