Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. If […]

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. If …

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Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd engagement and target increasingly influential Millennials. The first is Pando Projects …

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This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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Last week I had the opportunity to see Davis Guggenheim’s new award-winning documentary, ‘Waiting for Superman’. Rarely is a documentary this moving and even rarer still is that documentary about public school education. What really struck me was the interconnectedness of all issues related to the core challenge of public education. As Guggenheim very elegantly …

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Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

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This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and …

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