This weekend I had the great pleasure of seeing a presentation by charity:water founder, Scott Harrison. His mission is compelling. The desperate need to get clean drinking water to a billion people around the world is urgent and potentially life saving on a massive scale. A staggering 5000 children die of water borne disease each […]
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httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the collision between science and sport, of the application of minds to mending hearts. One part […]
Read Morehttpv://www.youtube.com/watch?v=tklFJzRLxyU Sometimes the transformative effects of social media need to be seen to be believed. Yet often they don’t look like a P&L sheet or metrics report. Sometimes the most powerful demonstration of what social media can achieve is best read on the faces of people. ‘Help Portrait’ launched by Jeremy Cowart is one such […]
Read MoreMillennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. The biggest mistake brands make, however, is to think they reach Millennials through technology. According to this new survey from the Pivot Center, the […]
Read MoreMillennials have a profound relationship to brands according to a new report (‘8095’) released last week by the world’s largest PR firm, Edelman. It’s almost as important as religion or ethnicity in their lives. But while this research shows how important brands are to Millennials, does the same apply to brands? Do they frame their […]
Read MoreI recently had the privilege speaking at the Images and Voices of Hope World Summit. The theme was ‘Media as an Agent of Change’ and at the end of the weekend they asked several attendees to answer a simple but insightful question. I found all the answers really enlightening as everyone spoke from the vantage point of […]
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