Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. It makes giving almost effortless removing yet another barrier […]

When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. It makes giving almost effortless removing yet another barrier …

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httpv://www.youtube.com/watch?v=owGykVbfgUE&feature=PlayList&p=62A5785CD0D6474C&playnext_from=PL&playnext=1&index=2 There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More importantly, what do we …

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Large and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of traditional media that has always been social in nature (whether it’s television, print or radio). …

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This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my  social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand Prix – the Nike/Livestrong Chalkbot campaign and the VW ‘Fun Theory’ fun campaign …

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There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts …

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Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again …

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