Community

March 23, 2018 by Simon Mainwaring

On the heels of a highly publicized celebration of women at the Oscars, many brands leveraged a loud voice celebrating the future of females on International Women’s Day. Let’s take a look at how 5 leading national and international companies aligned and activated their brands in conjunction with this global cultural moment. Each provides powerful […]

September 22, 2017 by Simon Mainwaring

Brands that position themselves as vital catalysts in cultural movements not only build consumer loyalty, goodwill, and advocacy, but also distinguish themselves as leaders in social change. What does it take for a brand to mobilize a movement? And, how can brands join larger movements that are affecting society in an authentic way? There’s no …

March 22, 2017 by Simon Mainwaring

This month, We First Inc. Founder and CEO, Simon Mainwaring launched a special Facebook Live Series on How to Transform Your Company Into a Leading Purposeful Brand. We wanted to make sure everyone was able to access these live streams which ran each Friday for the past three weeks where Simon shared insights into how to …

February 28, 2017 by Simon Mainwaring

Technological globalization and social media are making the world increasingly connected. But as Facebook’s founder Mark Zuckerberg recently asked in a 5,700-word letter, “Are we building the world we all want?” “Progress now requires humanity coming together not just as cities or nations, but also as a global community,” wrote Zuckerberg. Facebook is the largest …

January 26, 2017 by Simon Mainwaring

Conscious Capitalism, Inc. is a nonprofit organization dedicated to cultivating the practice of conscious business, entrepreneurship, and philanthropy. The Conscious Capitalism Chapter of Los Angeles serves as a valuable resource to local businesses as it celebrates and supports purpose-driven professionals seeking to better their community and the world as a whole. One way that CC-LA …