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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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May 26, 2010 by Simon Mainwaring

Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted  from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer […]

Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted  from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer …

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Filed Under: Community, Consumers, Facebook, Values Tagged With: Community, Facebook, privacy

May 19, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=Q1Oaj7ZXUxY I recently had the great pleasure of sitting down with Derrick Ashong – extraordinary musician, radio host and thought leader in the social change space. He shared his insights into how to reach younger audiences and what they want to hear. Derrick Ashong & Harpo Productions: SM: Derrick’s been doing some fantastic work with …

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Filed Under: Brands, Community, Optimism, Social, Values Tagged With: Derrick Ashong, Social media, youth market

May 12, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=BvhzuSfhx4U This week I had the pleasure of speaking at Jeff Pulver’s #140conf meet-up in LA. It was held in the Comedy Store on Sunset Blvd (which is why I start by kissing the stage floor to honor the Comedy Gods). The event was remarkable because of the great information that was shared but even …

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Filed Under: Advertising, Community, Social, Twitter Tagged With: #140 conference, Causes, Jeff Pulver, Social media, Twitter

May 9, 2010 by Simon Mainwaring

Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy. Critical to his post was the distinction between the ‘private’ public (that’s the one …

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Filed Under: Community, Facebook, Optimism, Technology, Thinking, Twitter Tagged With: Community, Facebook, Future, Jeff Jarvis, privacy, Twitter

May 4, 2010 by Simon Mainwaring

One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked. A whole bunch of people who didn’t know each other got in a room and literally brain stormed …

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Filed Under: Causes, Community, Thinking Tagged With: Causes, Community, hunger, Social Networking

May 2, 2010 by Simon Mainwaring

This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen – no surprises there – which was thoroughly intimidating – still no surprises – but their conference was a wonderful example of how a brand …

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Filed Under: Brands, Community, Future, Technology Tagged With: Community, Gucci Group, Social media, Technology

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