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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 29, 2010 by Simon Mainwaring

I was speaking at the Connect Now conference with Gary Vaynerchuk a couple of weeks ago and he kindly gave me a signed copy of ‘Crush It!’ to pass on to someone. That’s him signing it below. It’s a truly inspirational read which exhorts you to “cash in on your passion.” ‘Crush It!’ is written with […]

I was speaking at the Connect Now conference with Gary Vaynerchuk a couple of weeks ago and he kindly gave me a signed copy of ‘Crush It!’ to pass on to someone. That’s him signing it below. It’s a truly inspirational read which exhorts you to “cash in on your passion.” ‘Crush It!’ is written with …

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Filed Under: Advertising, Books, Community, Social Tagged With: Facebook, Gary Vaynerchuk, Marketing, Social media, Twitter

April 27, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=dDxwkjbdE0U I recently had the pleasure of chatting to Amra Tareen, CEO and founder of the world’s largest citizen journalism platform, allvoices.com She is deeply committed to making sure all people have a voice and to shine a spotlight on those areas that can help the lives of others the most. Amra commands 300,000 citizen …

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Filed Under: Community, Globalization Tagged With: allvoices, Amra Tareen, citizen journalism, Community

April 26, 2010 by Simon Mainwaring

The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point …

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Filed Under: Community, Facebook, Future, Social Tagged With: Community, Facebook, Future, Open Graph, privacy, Social Networking

April 21, 2010 by Simon Mainwaring

Today was transformative for the Web. When Facebook announced that its ‘Like’ button is going to appear on publisher sites throughout the web they smashed their own dam walls positioning themselves as treasurer of the social currency of emotion. This not only gave Facebook the capacity to capture an almost unlimited amount of real-time consumer …

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Filed Under: Advertising, Community, Facebook Tagged With: Advertising, Community, Facebook

April 15, 2010 by Simon Mainwaring

“It is not about what makes you/me feel good, it is about doing something for the people that at the moment have nothing.” Jayson Bryant, Gianpaolo Grazioli. I recently had the pleasure of meeting Jayson Bryant, one of the great people behind this year’s most delicious outreach for Haiti – Charity Sorbet. The Winevault and Giapo are fundraising …

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Filed Under: Causes, Community, Creativity, Non-profits Tagged With: charity sorbet, fundraising, Haiti, non-profits

April 14, 2010 by Simon Mainwaring

The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is …

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Filed Under: Advertising, Brands, Community, Social, Twitter Tagged With: Advertising, Brands, Community, Social media, Twitter

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