Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Community

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AdAge recently did a great article on micro-sponsorship highlighting leading brands like Quaker Oats and Pepsi that are reaching out to communities for their stories and ideas around positive social change. To me this begs the question, are these marketing or research campaigns? In my mind they’re a little of both and a smart thing […]

AdAge recently did a great article on micro-sponsorship highlighting leading brands like Quaker Oats and Pepsi that are reaching out to communities for their stories and ideas around positive social change. To me this begs the question, are these marketing or research campaigns? In my mind they’re a little of both and a smart thing …

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This is Part 2 of my discussion with Founder, Lawrence Chickering, and Executive Director, Safeena Husain of Educate Girls Globally. In Part 1 we discussed the EGG model itself and the remarkable results it’s achieving. Here we look at community mobilization, the roles and responsibilities of family, parents and teachers, cost effectiveness and the wider …

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SXSW was a blur of friends, seminars, free TONE bars, dropped phone calls, late night drinks and music, and a gazillion smart people sharing interesting ideas. Now that the dust has settled, I thought I’d share the top ten things I took away from the week. You know, the broad stroke stuff that stick in …

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One of the highlights of my recent trip to Doha was the chance to work with people like Lawrence Chickering and Safeena Husain, the founder and Executive Director (respectively) of Educate Girl Globally (EGG) that is revolutionizing schooling and the opportunities for young women in India. Here Lawrence and Safeena take us through the exciting …

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Well, this is my first year at SXSW and so far it’s been very encouraging. The seminars, by and large, have been great. @briansolis (above), @bethkanter and @danahboyd were great. What’s more all these thought leaders are incredibly accessible and fun. No one takes themselves too seriously and as long as you can survive on …

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Last week the Brookings Institute kindly included me in the U.S./Islamic World Forum in Qatar. It was a fantastic collaborative and learning experience. The theme for our working group was ‘New Media in the Age of Globalization”. Our group was comprised of State Dept. officials, religious leaders, private sector business leaders, Middle Eastern philanthropists and …

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