Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To achieve this, a brand must start inside the company before focusing on external-facing communications. Without […]

If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To achieve this, a brand must start inside the company before focusing on external-facing communications. Without …

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Another week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business models so that we can relate to our clients and the marketplace at large as effectively …

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There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

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The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic …

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Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent …

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