Conferences

April 25, 2019 by Simon Mainwaring

Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing […]

April 18, 2019 by Simon Mainwaring

April 4, 2019 by Simon Mainwaring

Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader at SAP’s annual conference, SAPPHIRE. The conference is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services.

December 6, 2018 by Simon Mainwaring

Purposeful business practices are now a core component of running a competitive company. While many forward-thinking business leaders are keen to the need to use business to build quality products, consumer goodwill and a better world, acting on purpose can be difficult. The Purpose X Profit Conference, held at the Neuehouse in Hollywood, brings together […]

September 24, 2014 by Simon Mainwaring

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic […]

September 23, 2014 by Simon Mainwaring

Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent […]