Conferences

June 4, 2014 by Simon Mainwaring

Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations and drive positive impact through their good work. That’s why we’ve chosen ‘Brands shaping culture’ […]

April 24, 2014 by Simon Mainwaring

Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands co-opted this message it lost its meaning. Today, with so many large corporations making significant …

December 27, 2013 by Simon Mainwaring

It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a very special gift for you: Buy your ticket for We First ’14 before Jan 31st …

November 22, 2013 by Simon Mainwaring

It was such a pleasure to attend the Social Innovation Summit at Stanford this week and the experience confirmed what we see as a fundamental tension between Story and Data, underscoring predictions of the future and how we facilitate social change. Those that lead with Story focus on areas like human connection, brand narratives and …

September 18, 2013 by Simon Mainwaring

With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here are your top ten reasons to spend two days together on September 24th and 25th …