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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Conferences

March 21, 2012 by Simon Mainwaring

http://youtu.be/PeX3H7wJkt4 I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that missed the We First Social Branding Seminar, Robert has kindly let us share it […]

http://youtu.be/PeX3H7wJkt4 I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that missed the We First Social Branding Seminar, Robert has kindly let us share it …

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Filed Under: Brands, Conferences, Creativity, Future, Leadership, Media, Mobile, Social, Technology, Thinking, We First Tagged With: Big data, Robert Tercek, Social media, We First seminar

February 13, 2012 by Simon Mainwaring

The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing the sponsors, attendees and We First we able to support over 40 non-profits to be …

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Filed Under: Brands, Causes, Community, Conferences, Future, Leadership, Non-profits, Social, We First Tagged With: Advertising, branding, conference, social good, Social media, We First

January 30, 2012 by Simon Mainwaring

On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been possible without your help in spreading the message. There are so many people I want …

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Filed Under: Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, Leadership, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: carol cone, Robert Tercek, seminar, Simon Mainwaring, social branding blueprint, Thank You, We First, We First Social Branding Seminar

January 23, 2012 by Simon Mainwaring

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values, We First Tagged With: branding, carol cone, Marketing, Robert Tercek, social branding, social business, social good, social marketplace, Social media, We First, We First Social Branding Seminar

December 8, 2011 by Simon Mainwaring

This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Conferences, Consumers, Leadership, Non-profits, Other, Social, Thinking, We First Tagged With: branding, Community, social good, Social media, We First

November 30, 2011 by Simon Mainwaring

One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This is not their fault. Not only is it hard enough to meet the demands of your business on a daily basis, but now social technology …

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Filed Under: Brands, Causes, Community, Conferences, Consumers, Non-profits, Purpose, Social, Thinking, We First Tagged With: branding, conferences, social branding blueprint, Social media, We First

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