Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Conferences

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I just returned from the SXSW Interactive Conference in Austin, Texas, and it was quite an experience. As you can see from the photo above that I took at 3.45am on the final morning, the event was packed with people and energy. Last year was my first time there and I have to say that […]

I just returned from the SXSW Interactive Conference in Austin, Texas, and it was quite an experience. As you can see from the photo above that I took at 3.45am on the final morning, the event was packed with people and energy. Last year was my first time there and I have to say that …

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I’ll be at SXSW starting tomorrow and I’m excited for several reasons. Firstly, there are so many great presenters doing interesting presentations plus you get to physically meet a lot of people you only know through Twitter and Facebook. Yet equally important is a collision of thinking and conversations that are essential for new ideas …

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There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Put another way, how do brands stay connected …

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