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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Consumers

August 3, 2021 by Simon Mainwaring

McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.

McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.

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Filed Under: Brands, Causes, Community, Consumers, Leadership, Sustainability, Values Tagged With: Bill Carvalho, fishing, Lead With We, seafood, Simon Mainwaring, sustainability, Wild Planet

February 12, 2020 by Simon Mainwaring

Today’s consuh Jacobs, Raiders running back, addressing his younger self. Jacobs grew up in Tulsa, Oklamers are bombarded with advertising. If your messaging doesn’t excite, intrigue, inspire or move your audience they will tune you out. To capture eyeballs and build consumer goodwill you must connect with people on an emotional level that goes deeper …

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Filed Under: Brands, Consumers Tagged With: Brand Impact, impact

September 4, 2019 by Simon Mainwaring

For this article I spoke with Chris Reilly, Head of Workforce Development & Education at Tesla.

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Filed Under: Brands, Consumers, CSR Tagged With: business growth, Tesla, Workforce

January 22, 2019 by Simon Mainwaring

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, …

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Filed Under: Brands, Consumers, Future, Leadership, Purpose Tagged With: CMO, Corporate Social Responsibility, Customer service, Global Brand Initiative, sap

nutiva

July 27, 2018 by Simon Mainwaring

CASE STUDY: NUTIVA In a hyper-competitive superfood market, where consumers are increasingly seeking new, non-sugar based, healthy food and beverage alternatives. While in line with the overall rise in healthy lifestyles, small and mid-size brands need to find ways to break through the clutter, adopt and engage with a loyal following. As the nation’s fastest …

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Filed Under: Causes, Consumers, Innovation Tagged With: Brand Growth, Brand Story, Nutiva

April 29, 2018 by Simon Mainwaring

In today’s digitally connected word, the power to shift consumer behavior and influence social movements is derived from the ability to mobilize people around the world. Movements such as #BlackLivesMatter, #MeToo, #MarchForOurLives are impacting politics and changing culture in the United States and around the world. At the same time, advertising, digital marketing specifically, is …

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Filed Under: Brands, Consumers Tagged With: Connecting Brands, Consumers, New Books, New Power

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