Consumers

June 11, 2012 by Simon Mainwaring

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal […]

May 30, 2012 by Simon Mainwaring

As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and isolate ten trends that are reshaping the social business marketplace as we speak. 1. The …

May 25, 2012 by Simon Mainwaring

Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that Facebook will become the dominant e-commerce force. First off, here are 5 reasons that Facebook will …

May 8, 2012 by Simon Mainwaring

As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities (as yet only in perception), the core business opportunities cannot be underestimated. The roster of …

May 2, 2012 by Simon Mainwaring

Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put a sentence up on screen, which said, “Change is not the triumph of technology, but …