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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Consumers

August 12, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the […]

http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, Consumers, CSR, Future, non-profits, Social change, Social media, We First

August 10, 2011 by Simon Mainwaring

Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today in Egypt, Libya and Syria, were amplified using social media. The riots in London and through the …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social Tagged With: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Social change, Social media, Values, We First

August 8, 2011 by Simon Mainwaring

The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of America. Yet neither the short-term losses nor long-terms effects have any bearing on what is …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Non-profits, Optimism, Social, Values Tagged With: Capitalism, Community, Economy, Future

July 28, 2011 by Simon Mainwaring

Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my …

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Filed Under: Advertising, Brands, Capitalism, Causes, Consumers, Non-profits, Social, We First Tagged With: Capitalism, non-profits, Social change, Toyota

July 27, 2011 by Simon Mainwaring

One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what …

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Filed Under: Brands, Community, Consumers, Creativity, Future, Social, Technology, We First Tagged With: Brands, Community, Consumers, Creativity, Future, Social media, social network, Technology, We First

July 20, 2011 by Simon Mainwaring

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.  It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s …

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Filed Under: Brands, Causes, Community, Consumers, Creativity, Future, Thinking, Values, We First Tagged With: Brands, Community, Creativity, Future, Online communities, Social change, Values, We First

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