Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves internally, how they communicate to the marketplace and how they interact with their customers. Some […]

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves internally, how they communicate to the marketplace and how they interact with their customers. Some …

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Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of the tools they now possess themselves, they are looking for different things from the brands …

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Three years ago, Kevin Kelly (author of What Technology Wants) wrote a very insightful post entitled 1000 True Fans. He explained how, for true influence, an artist doesn’t need one million followers. All he or she needs is 1000 loyal fans. The same of true of any movement for change. Today marks one week until …

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For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected …

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We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well as themselves. With that in mind, here is an explanation of the inspiration behind …

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http://www.youtube.com/watch?v=IiHwFBQwLow SM: Hi I’m Simon Mainwaring, and today I have the pleasure of sitting here with Guy Kawasaki, who’s tenth book, Enchantment, was a real revelation to me because what he did was to personalize and explain how brands need to humanize themselves in new ways in order to become an enchanting brand. Guy, thanks …

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