Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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httpv://www.youtube.com/watch?v=KlXwGq8cPzo Today, March 22nd, is World Water Day, an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio. What better time to share some of the great work being done by charity: water, a non-profit that is not only reinventing the fundraising model but also offering unprecedented […]

httpv://www.youtube.com/watch?v=KlXwGq8cPzo Today, March 22nd, is World Water Day, an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio. What better time to share some of the great work being done by charity: water, a non-profit that is not only reinventing the fundraising model but also offering unprecedented …

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Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States and around the developing world. This necessarily involves an examination of the private sector and the relationship between brands and …

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Social media is easily mistaken as an end in itself rather than yet another tool in our arsenal to connect emotionally around shared values through powerful storytelling. When it comes to effective storytelling, there is probably no better expert than Peter Guber. Peter has written a book called Tell to Win that lays out the …

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Over the last weeks we have witnessed the peaceful demonstration in Egypt that overthrew President Mubarak’s regime. In the last few days we watched the protests it has inspired in Yemen, Iran, Bahrain and Algeria. While I have written about the contributory role of social media in these revolutions, it is also worth noting how we have …

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As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere, the U.S. public school education system is in desperate need of greater support and new thinking. A mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, …

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httpv://www.youtube.com/watch?v=Q-nWKaCZBjQ Visit www.wefirstbook.com Hi, I’m Simon Mainwaring. Thanks for your time and your support of my blog. Over the last two years we’ve been looking at a few really important questions. How does the economy recover? How does your company keep growing? How do we improve the lives of millions of people suffering around the …

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