Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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Having already written about SwipeGood and Ticket’sforchairty.com, I wanted to finish the week with one more example of an exciting use of social media to drive positive change. In my mind these aren’t just well-intended companies that deserve our full support, but rather each are signposts for the integration of purpose into profit that will […]

Having already written about SwipeGood and Ticket’sforchairty.com, I wanted to finish the week with one more example of an exciting use of social media to drive positive change. In my mind these aren’t just well-intended companies that deserve our full support, but rather each are signposts for the integration of purpose into profit that will …

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The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. The currency of universal values make brands …

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The New York Times featured an article this week on Barnes & Noble’s use of a special iPhone app that allowed Brooklyn Decker, Esquire’s sexiest woman alive, to appear in the store aisles. Ms. Decker wasn’t actually there but by using GPS technology developed by GoldRun customers could see her in various poses in over …

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I’ve written a lot about the need for listening on the part of brands if they want to engage consumers. Brian Solis wrote a great post yesterday on whether brands have any answers even if they do. Valerie Maltoni wrote a really insightful post about the three types of listening that are critical to brands. …

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The need to scale positive social change is immediate and pressing. Too many men, women and children around the world are suffering, often needlessly, because they’re not getting the help they need. At the other end of the prosperity equation, donations to worthy causes suffer from the high costs of marketing, donor fatigue and successive …

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Brands and consumers are now in dynamic conversation. Of that there is no doubt. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. The onus then falls on brands to adjust and respond in meaningful and effective …

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