Consumers

January 13, 2011 by Simon Mainwaring

Last week the New York Times reported on the possibility of cheating in the Pepsi Refresh fundraising competition for non-profits. Pepsi assured participants that the most rigorous technology to ensure the integrity of the process, but as with all technology that is by its very nature neutral, abuse is always a possibility. Still, the suggestion […]

January 10, 2011 by Simon Mainwaring

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. If […]

January 6, 2011 by Simon Mainwaring

Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source Environmental Apparel Design Tool. Developed over 7 years, the $6 million technology, by their estimates, […]

January 5, 2011 by Simon Mainwaring

Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd engagement and target increasingly influential Millennials. The first is Pando Projects […]

December 29, 2010 by Simon Mainwaring

As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the support […]

December 26, 2010 by Simon Mainwaring

The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that […]