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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Consumers

December 23, 2010 by Simon Mainwaring

Over the next two weeks many of us get a chance to reflect on the year that was and prepare ourselves for the following year. With that in mind here are ten attributes that would prepare us well for the social marketplace of 2011: 1. Agility in your business model: As new social technology continues […]

Over the next two weeks many of us get a chance to reflect on the year that was and prepare ourselves for the following year. With that in mind here are ten attributes that would prepare us well for the social marketplace of 2011: 1. Agility in your business model: As new social technology continues …

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Filed Under: Brands, Causes, Consumers, Future, Optimism, Social Tagged With: 2011, branding, Consumers, Social media

December 16, 2010 by Simon Mainwaring

It is customary at this time of year to look back and reflect on the year that was. But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents the full point at the end of a decade whose crie de coeur must be …

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Filed Under: Brands, Capitalism, Consumers, Economy, Facebook, Future, Globalization, Government Tagged With: Brands, Consumers, Government, transparency, wikileaks

December 14, 2010 by Simon Mainwaring

Building on Part 1 of my interview with Charlene Li (author of Groundswell and Open Leadership), here is Part Two in which we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it. SM: How do you answer people that just want to see the …

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Filed Under: Books, Brands, Consumers, Future, Social, Thinking Tagged With: Charlene Li, Open Leadership, social technology

December 7, 2010 by Simon Mainwaring

This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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Filed Under: Books, Community, Consumers, Future, Government, Social Tagged With: Big Citizenship, social activism, Social media

December 2, 2010 by Simon Mainwaring

Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

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Filed Under: Books, Causes, Community, Consumers, Future, Government, Social, Thinking Tagged With: Big Citizenship, social activism, Social media

December 1, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=sawIuy0yqSU Today the world’s top tweeters are sacrificing their digital lives to give real life to others affected by HIV/AIDS in Africa and India. The list is a who’s who’s of social media heavy hitters including Alicia Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloe Karshasian, Jay Sean, Swizz Beatz, Serena Williams, …

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Filed Under: Brands, Causes, Consumers, Facebook, Future, Optimism, Social, Twitter Tagged With: AIDS, CGI, Keep A Child Alive, TBWA

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