Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

by

You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility […]

You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility …

Read More

by

This weekend I had the great pleasure of seeing a presentation by charity:water founder, Scott Harrison. His mission is compelling. The desperate need to get clean drinking water to a billion people around the world is urgent and potentially life saving on a massive scale. A staggering 5000 children die of water borne disease each …

Read More

by

httpv://www.youtube.com/watch?v=tklFJzRLxyU Sometimes the transformative effects of social media need to be seen to be believed. Yet often they don’t look like a P&L sheet or metrics report. Sometimes the most powerful demonstration of what social media can achieve is best read on the faces of people. ‘Help Portrait’ launched by Jeremy Cowart is one such …

Read More

by

Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. The biggest mistake brands make, however, is to think they reach Millennials through technology. According to this new survey from the Pivot Center, the …

Read More

by

Millennials have a profound relationship to brands according to a new report (‘8095’) released last week by the world’s largest PR firm, Edelman. It’s almost as important as religion or ethnicity in their lives. But while this research shows how important brands are to Millennials, does the same apply to brands? Do they frame their …

Read More