Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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There must be something about advertising to guys that makes top brands do strange things. Less than a year ago Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score”, Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites […]

There must be something about advertising to guys that makes top brands do strange things. Less than a year ago Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score”, Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites …

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There’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’. The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction”, the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. That’s why Mark Zuckberg should …

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httpv://www.youtube.com/watch?v=7ellTfDH0eg This video explains the latest in cash registers from Intel, but it also opens the door to the future of corporate social responsibility and consumer contributions. Companies, programs, platforms and apps like RED, Brand Karma, Good Guide and SocialVest, are already doing an amazing job of integrating living and giving but now let’s put …

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By now most of us are aware of various crowdsourcing campaigns being used to generate ideas, funds or support for a brand or cause. Pepsi’s Refresh Project, Mystarbucksidea.com and Dell’s Social Innovation Competition are three well-known examples. We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries …

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Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. …

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