Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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As more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. For their marketers, that translates to creative briefs like, “How can you get me to a million Facebook fans fast?’ or “What bots can I use to fast-track my followers on twitter?” This inevitably begs the […]

As more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. For their marketers, that translates to creative briefs like, “How can you get me to a million Facebook fans fast?’ or “What bots can I use to fast-track my followers on twitter?” This inevitably begs the …

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I wanted to share a potentially transformative trend coming out of Japan. Last week Mixi, Japan’s largest social networking site, introduced two APIs – mixi PluginJ and mixi Graph APIsJ –  designed to let the third parties integrate their social web services and apps with Mixi. For example, Panasonic is developing a DVD recorder that allows you …

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Mashable and BBHLabs wrote about the future of ad agencies this week, so I decided to join the fray. As seminars at the Cannes Advertising Festival this year revealed, there is no doubt that the industry recognizes it is under assault from new technology, competitors and tools that threaten their critical relationships with major clients. …

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BP’s handling of the Deepwater Horizon disaster demonstrates a lack of understanding as to how technology has changed the consumer marketplace. Their PR efforts have effectively pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million ‘Likes’ or the …

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One of the most encouraging and exciting applications of social gaming is the ability to leverage its massive popularity to generate contributions to causes and humanitarian crises. We saw this in January this year when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars and Zynga Poker that were purchased by users from 47 …

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