Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. It makes giving almost effortless removing yet another barrier […]

When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. It makes giving almost effortless removing yet another barrier …

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Everywhere you look these days there’s another instance of a brand being caught out for disingenuous, duplicitous or unconscionable behavior. It’s almost as if they can’t believe either a) this Internet thing is here to stay, or b) that it requires transparency. So in an effort to shunt to process forward, let’s look at two …

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Emily Chang kindly pointed out this new Foursquare ad. As the copy explains, when you check-in on Foursquare at the “Earthjustice ad”, one of their donors will donate $10 to stop unsafe oil drilling. This is a very interesting and powerful new way to leverage location based services for change, but more than that, it …

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Cannes Keynote Speech View more presentations from Simon Mainwaring. I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage from the speech itself. If you haven’t used slideshare before, you can view and download …

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Large and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of traditional media that has always been social in nature (whether it’s television, print or radio). …

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Not long ago I took my daughters to the Portland Children’s Museum – wonderful place – and I couldn’t help but notice this quote written on the wall above the clay making room. To me it distilled the essence of social media so I wanted to share it. The quote reads: When I make my …

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