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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Consumers

August 19, 2009 by Simon Mainwaring

The chart above does a handy job of breaking down the various choices available to us for communication. On the one hand, its easy to interpret this variety of choice as freedom, and equally easy to imagine that such freedom enriches our lives. On the other hand, the choices above (most of which did not […]

The chart above does a handy job of breaking down the various choices available to us for communication. On the one hand, its easy to interpret this variety of choice as freedom, and equally easy to imagine that such freedom enriches our lives. On the other hand, the choices above (most of which did not …

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Filed Under: Brands, Consumers, Social Tagged With: Brands, Consumers, digital trends, Social media, social network

July 13, 2009 by Simon Mainwaring

A day doesn’t pass without a new augmented reality application for the iPhone 3GS making its tour of Twitter and the web. A recent example is the great London Tube app below. It’s utility can’t be denied. You simply hold up your phone wherever you are and the location, direction and distance to the nearest …

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Filed Under: Brands, Consumers, Technology Tagged With: Apple, Augmented Reality, Brands, Geo-tagging, Twitter

July 6, 2009 by Simon Mainwaring

Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was …

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Filed Under: Advertising, Brands, Consumers Tagged With: Adjix, Advertising, Brands, Facebook, Future, MIT Media Lab, Nike, Social media, Twitter

June 17, 2009 by Simon Mainwaring

I recently had the chance to work with a great brand, Brine (top lacrosse brand in the country), and their partner ad agency, JWT Detroit (whose digital arm and Honest deserve huge props for building the site and app so quickly). The challenge was to bring a little edge to the brand without cannabilising the …

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Filed Under: Brands, Consumers, Social Tagged With: Brands, Social media

April 25, 2009 by Simon Mainwaring

Re-cession. We’re in the middle of it and people are talking about their jobs, livelihood and future. According to the Huffington Post, jobless claims rose in 46 states last week, with California posting it’s highest jobless rate in three decades (11.2%). What’s more, while the economy tanks technology continues to change industries and the way …

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Filed Under: Consumers, Economy Tagged With: Creativity, Economy, Google, Huffington Post, Jeff Jarvis, jobless, reinvention, Technology

April 15, 2009 by Simon Mainwaring

As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As …

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Filed Under: Brands, Consumers, Social Tagged With: Community, Consumers

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