Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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This was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and our strategic partners). The lessons it […]

This was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That’s because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and our strategic partners). The lessons it …

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Instagram’s unsurprising back down over changes to its Terms and Conditions is yet another example of the ongoing tension between access and privacy that pervades the social media space. Time will tell whether the concessions made by Instagram will prove sufficient or whether its creep away from prioritizing the user over the advertiser will prove …

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It may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business marketplace. For decades, traditional media like television, print, and radio have been broadcast channels that engaged in a one-way monologue with their customers telling them what to think, …

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Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the United States with the #occupywallstreet movement that spread …

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