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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Creativity

September 17, 2013 by Simon Mainwaring

Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.” Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, […]

Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.” Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, …

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Filed Under: Creativity, Leadership, Purpose

June 24, 2013 by Simon Mainwaring

A much deserving winner of the Grand Prix for Good was announced this week at the Cannes Advertising Festival. “The Ant Rally,” created by BBDO Dusseldorf for the World Wildlife Fund, is not only creatively fresh, disarmingly charming, and strategically on-purpose, but also demonstrates that social purpose can still inspire the greatest creativity in marketing. …

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Filed Under: Advertising, Creativity, Purpose

April 15, 2013 by Simon Mainwaring

Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made instruments  have given peace a voice  and inspired the creation of a new non-profit called …

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Filed Under: Causes, Creativity, Non-profits, Social Tagged With: non-profits, purpose, Social media

October 14, 2012 by Simon Mainwaring

Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of …

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Filed Under: Brands, Consumers, Creativity, Future, Social, We First Tagged With: Red Bull, social branding, Social media

September 10, 2012 by Simon Mainwaring

I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity when they tapped into the undeniable materialism and self-interest of platforms such as Pinterest and The …

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Filed Under: Brands, Causes, Consumers, Creativity, Purpose, Social Tagged With: Causes, Creativity, Pinterest, Social media

July 2, 2012 by Simon Mainwaring

That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to …

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Filed Under: Advertising, Brands, Creativity, Social Tagged With: Creativity, Pinterest, Social media, Uniqlo

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