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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Creativity

April 20, 2012 by Simon Mainwaring

Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest […]

Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest …

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Filed Under: Advertising, Brands, Community, Creativity, Social, Thinking Tagged With: Advertising, branding, Creativity, Dan Wieden, socail media, Wieden & Kennedy

March 21, 2012 by Simon Mainwaring

http://youtu.be/PeX3H7wJkt4 I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that missed the We First Social Branding Seminar, Robert has kindly let us share it …

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Filed Under: Brands, Conferences, Creativity, Future, Leadership, Media, Mobile, Social, Technology, Thinking, We First Tagged With: Big data, Robert Tercek, Social media, We First seminar

January 23, 2012 by Simon Mainwaring

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values, We First Tagged With: branding, carol cone, Marketing, Robert Tercek, social branding, social business, social good, social marketplace, Social media, We First, We First Social Branding Seminar

November 7, 2011 by Simon Mainwaring

I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The first is Weiden & Kennedy, perhaps the preeminent creative advertising agency in the world, where …

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Filed Under: Brands, Community, Creativity, Economy, Facebook, Future, Leadership, Thinking, Values, We First Tagged With: Brands, Community, Creativity, Economy, Facebook, Future, Values, We First

September 22, 2011 by Simon Mainwaring

This week marks the launch of Unthink, a new social network that positions itself as a counterpoint to Facebook and Google+ attacking what they describe as dishonest invasions of privacy. While there’s clearly room for another social network in the marketplace that offers users greater ownership of their content and privacy protection, the focus of …

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Filed Under: Advertising, Brands, Community, Creativity, Facebook, Future, Social, Thinking, Values, We First Tagged With: Advertising, Brands, Community, Facebook, Future, Marketing, Online communities, Social media, social network, Technology, Values, We First

August 24, 2011 by Simon Mainwaring

I’m really excited to be speaking at the Images and Voices of Hope world summit in September in New York. I wanted to share the event with you because it addresses what I think is a very important question. The theme for this year’s event is “Mind Full Media” and the conference is designed to answer …

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Filed Under: Brands, Community, Conferences, Creativity, Future, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Brands, Causes, Community, Creativity, Future, Online communities, Social change, Social media, Values, We First

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