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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Creativity

August 22, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon […]

http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon …

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Filed Under: Advertising, Brands, Creativity, Future, Media Tagged With: Advertising, Brands, Chuck Carey, Consumers, Design, Troika

August 19, 2011 by Simon Mainwaring

A new partnership emerged this week that is exciting on several levels. On Tuesday, Mashable announced that GOOD magazine had acquired the social networking platform for non-profits called Jumo that was started by Chris Hughes who helped to create Facebook and was instrumental in President Barack Obama’s 2008 social media campaign. There are three key reasons …

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Filed Under: Brands, Community, Creativity, Future, Non-profits, Social, We First Tagged With: Brands, Community, non-profits, Online communities, Social change, Social media, We First

July 27, 2011 by Simon Mainwaring

One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what …

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Filed Under: Brands, Community, Consumers, Creativity, Future, Social, Technology, We First Tagged With: Brands, Community, Consumers, Creativity, Future, Social media, social network, Technology, We First

July 20, 2011 by Simon Mainwaring

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.  It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s …

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Filed Under: Brands, Causes, Community, Consumers, Creativity, Future, Thinking, Values, We First Tagged With: Brands, Community, Creativity, Future, Online communities, Social change, Values, We First

June 27, 2011 by Simon Mainwaring

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon …

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Filed Under: Causes, Community, Creativity, Future, Leadership, Purpose, Thinking, Values Tagged With: Causes, Community, Creativity, Online communities, Social change, Values

May 3, 2011 by Simon Mainwaring

No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. I’ve spent much of the last year at conferences and events of all sizes, …

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Filed Under: Brands, Creativity, Future, Social Tagged With: conferences, innovation

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