Creativity

August 22, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM: Hi, I’m Simon […]

August 19, 2011 by Simon Mainwaring

A new partnership emerged this week that is exciting on several levels. On Tuesday, Mashable announced that GOOD magazine had acquired the social networking platform for non-profits called Jumo that was started by Chris Hughes who helped to create Facebook and was instrumental in President Barack Obama’s 2008 social media campaign. There are three key reasons […]

July 27, 2011 by Simon Mainwaring

One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what […]

July 20, 2011 by Simon Mainwaring

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace. It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s […]

June 27, 2011 by Simon Mainwaring

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon […]