Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Creativity

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One exciting trend to emerge from the fallout out of the tragic global economic meltdown is a heightened awareness of our connectivity in both the offline and online worlds. In addition, a heightened awareness of the challenges we face thanks to access to information on the Internet and our increased ability to share it through […]

One exciting trend to emerge from the fallout out of the tragic global economic meltdown is a heightened awareness of our connectivity in both the offline and online worlds. In addition, a heightened awareness of the challenges we face thanks to access to information on the Internet and our increased ability to share it through …

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http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives.  I’m super excited to talk to him about a new project that he just announced that is potentially transformative for …

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There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Put another way, how do brands stay connected …

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As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems. Bogusky, who transformed Crispin, Porter, Bogusky into a creative powerhouse, Rob Schuham, former head of the marketing agency AMG and think …

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Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source Environmental Apparel Design Tool. Developed over 7 years, the $6 million technology, by their estimates, …

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Facebook closed out 2010 gracing the cover of TIME magazine with Mark Zuckerberg chosen as their ‘Man of the Year.’ By year’s end, the company was managing a membership of over 550 million. And on December 29, 2010, Facebook overtook Google for the first time as the most visited website on the web according to hitwise.com. It …

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