Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Creativity

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Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. – Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various […]

Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. – Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various …

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I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott …

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I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the event captured the latest expression of the marketing world. With all the excitement (and, yes, …

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httpv://www.youtube.com/watch?v=0dYlqYfQGy8 It’s 11 p.m. on Friday night, a full day before the Cannes Advertising Festival kicks off. Yet artists are already at work in the shadows of the Palais de Festival. Each night these street dancers practice their moves, teach the younger kids the basics, and work their particular brand of creativity in and around …

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I’m really excited to be speaking at the Cannes International Advertising Festival this year and wanted to share some of the seminars that I’m looking forward to. I’ll give a snapshot of what each is about so that you get a sense of what issues the industry is addressing. Plus, if you’re going, this should be …

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“It is not about what makes you/me feel good, it is about doing something for the people that at the moment have nothing.” Jayson Bryant, Gianpaolo Grazioli. I recently had the pleasure of meeting Jayson Bryant, one of the great people behind this year’s most delicious outreach for Haiti – Charity Sorbet. The Winevault and Giapo are fundraising …

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