Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Creativity

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I recently had the pleasure of sitting down with Max and Jason from Al Gore’s Current TV. As the stars of the hugely popular Still Up, they’re at the intersection of pop culture and social change. I asked them about what Current TV is up to, how they see new media facilitating social change and […]

I recently had the pleasure of sitting down with Max and Jason from Al Gore’s Current TV. As the stars of the hugely popular Still Up, they’re at the intersection of pop culture and social change. I asked them about what Current TV is up to, how they see new media facilitating social change and …

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Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, Evan Williams distilled large changes in the branding and social media space into accessible, bite …

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As my way of saying thank you for all the incredible feedback and support I’ve received in the past year, I’ve decided to launch a book giveaway. These are all books that I have read or am reading as research and think are worthwhile. (Your book will be new of course!) It’s a great way …

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Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona. What’s …

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I just had a great time working with the students at the University of Oregon and came away impressed and inspired by their creativity and energy. Here’s an interview I did in which I answered questions about the challenges facing students and young creatives today who are about to enter the advertising business. I hope …

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This week I had the pleasure of sitting down with Joe Shands who has worked as Creative Director at Goodby Silverstein, San Francisco, Wieden & Kennedy, Portland, and TBWA\Chiat\Day, Los Angeles, creating truly memorable advertising campaigns. You can see a some of his work below.

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