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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Creativity

November 4, 2009 by Simon Mainwaring

Here are few examples of Lawrence’s design work and you can always reach him here.

Here are few examples of Lawrence’s design work and you can always reach him here.

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Filed Under: Brands, Creativity, Videos Tagged With: Brands, Creativity, Design

July 29, 2009 by Simon Mainwaring

I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are less visible aspects to the campaign that – from a marketing point of view – …

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Filed Under: Brands, Creativity Tagged With: Advertising, GOOD Magazine, Marketing, Saatchi, Toyota

July 21, 2009 by Simon Mainwaring

I don’t know about you but I am awe-struck and often overwhelmed by the sheer volume of information available to us each day over the web. Add to that the real-time capacity of social media and it’s easy to feel under siege from new technology. While it isn’t life threatening, it can be deadly to …

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Filed Under: Creativity, Social Tagged With: collaboration, Creativity, iPhone, Social media

July 6, 2009 by Simon Mainwaring

Social media is not an end in itself. It’s not there to create ‘arm’s length’ relationships that exist only in “cyberspace” sheltering participants from intimacy through relative anonymity. Social media is there to enhance our experience of the real world. To allow us to connect, collaborate and inspire one another so that we might enrich …

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Filed Under: Brands, Creativity, Social Tagged With: Inspiration, Nike, Social change, Social media, Technology, Twitter

April 13, 2009 by Simon Mainwaring

As I follow Joaquin’s rap career, I can’t help but marvel at this brilliant piece of performance art. Ever since the talented actor announced the end of his film career, rumors have circulated that this is in fact an art project cooked up by he and his cameraman brother, Casey, rather than some misguided career …

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Filed Under: Brands, Creativity Tagged With: Joaquin Phoenix, Performance art

February 28, 2009 by Simon Mainwaring

In my last blog I discussed the case for optimism, re-characterizing this extremely difficult period of economic turmoil as a necessary transition to a period of possibility best approached with openness rather than fear. That begs the question as to how to participate in this process in order to take full advantage of the opportunities …

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Filed Under: Creativity, Optimism, Values Tagged With: Creativity, Elizabeth Gilbert, TED

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