Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

CSR

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This is the eighth post in a series of conversations with business leaders from some of the most innovative companies in the world. The conversations were held around the Social Innovation Summit in Los Angeles. At the Summit, entrepreneurs, business people, philanthropists and individuals convened to discuss the present and future of purpose and business. […]

This is the eighth post in a series of conversations with business leaders from some of the most innovative companies in the world. The conversations were held around the Social Innovation Summit in Los Angeles. At the Summit, entrepreneurs, business people, philanthropists and individuals convened to discuss the present and future of purpose and business. …

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Much of the country looks to the Super Bowl each year not just as the pinnacle of the football season, but also as the high point in advertising. Given the costs associated with buying a Super Bowl ad, a tradition has been long established where brands apply their top creativity and resources to create an ad that will resonate with the millions of viewers.

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Having a clearly defined purpose that goes beyond generating shareholder profits is essential to thriving in today’s market. Consumers actively support brands that share their beliefs. Plus, purpose provides an insightful compass to navigate brand strategy and business decisions.  Companies that lead with purpose are better prepared for changing market conditions and build their brand …

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Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content – be it online, on television, print or out of home media – today’s consumers are bombarded with advertisements. By leveraging your brand to make a measurable social impact, combined with meaningful storytelling you can build consumer trust and …

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