Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

CSR

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Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly […]

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly …

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http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the …

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The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of America. Yet neither the short-term losses nor long-terms effects have any bearing on what is …

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In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners with a company? I had the great pleasure of speaking with Mark Horvarth, founder of …

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http://youtu.be/pXtlCjG5_Wk In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I recently had the pleasure of speaking to Connie Burke, of General Motors North Central …

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In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies …

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