In light of unwanted media attention stemming from the Cambridge Analytica data breach and a recently leaked memo which showcased the company’s aggressive growth strategies, Facebook has been working hard maintain stakeholder trust. Unhappy users have been spreading the #DeleteFacebook hashtag and shareholder trust has faltered, as has Facebook’s stock price. At the core of […]
Read MoreCSR
Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t […]
Read More
Corporate social responsibility (CSR) has become widespread throughout the global business community. In fact, over 80 percent of S&P 500 companies publicly share their brand-driven impact via a CSR report, a 400 percent increase since 2011. While it’s imperative that individual businesses leverage their expertise, financial clout and supply chains to build a better world, […]
Read More
Since the Paris Climate Agreement, there’s been an upswell of companies actively taking charge to reduce emissions and prepare for climate impacts. Groups like the We Mean Business Coalition, RE100, and EV100 help businesses monitor emissions, set goals, and take action. It’s exciting and inspirational to see brands around the world increasing efficiency, cleaning up […]
Read More
In response to consumer demand for companies to do good, corporate social responsibility (CSR) is being increasingly adopted by global corporate giants and bootstrapping startups alike. While there are numerous examples of how CSR efforts have improved corporate profitability, the two don’t always go hand in hand. In fact, a recent study found that CSR […]
Read More
When it comes to sustainability messaging, companies are often faced with the challenge of keeping communications authentic, on-brand, and relevant to the consumer. The 7 nominees for The Ethical Corporation’s 2017 Responsible Business Awards, in the Sustainability Communications category, offer valuable insight for brands looking to share their social and environmental message with the world. Here […]
Read More