Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

CSR

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Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in part, a response to data from the Organization for Economic Co-operation and Development that countries […]

Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in part, a response to data from the Organization for Economic Co-operation and Development that countries …

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In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly plague our planet, and to take on projects of “creative capitalism.” Many people didn’t know …

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This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to compete with peers to earn rewards. Oreoco is focused on sustainability. It lets you make a …

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On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been possible without your help in spreading the message. There are so many people I want …

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I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said something that evening that struck me very deeply. He said that branding is now more …

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No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out by research by the world’s largest PR firm, Edelman, whose 2011 Trust Barometer found that …

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