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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Economy

April 18, 2020 by Simon Mainwaring

Thyme Sullivan and Denielle Finkelstein felt uninspired by their corporate careers. Mothers of daughters and entrepreneurs at heart, they wanted to use their expertise to make a contribution to the world and focus their time on something they felt passionate about. The cousins decided to launch the The Organic Project (TOP). TOP is a feminine […]

Thyme Sullivan and Denielle Finkelstein felt uninspired by their corporate careers. Mothers of daughters and entrepreneurs at heart, they wanted to use their expertise to make a contribution to the world and focus their time on something they felt passionate about. The cousins decided to launch the The Organic Project (TOP). TOP is a feminine …

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Filed Under: Brands, Economy, Future Tagged With: Coronavirus, Covid19

June 9, 2016 by Simon Mainwaring

Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will …

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Filed Under: Brands, Economy Tagged With: Brands, Business, Economy, purpose

January 5, 2016 by Simon Mainwaring

There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded by Mark Zuckerberg and Howard Buffett Jr. Business as a force for change is gaining …

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Filed Under: CSR, Economy, Future Tagged With: brand leadership, engagement, Philanthropy

August 20, 2014 by Simon Mainwaring

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

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Filed Under: Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos Tagged With: branding, Brands, Business, Causes, climate change, Community, Consumers, Creativity, CSR, Economy, Future, Inspiration, leadership, Marketing, non-profits, Online communities, purpose, social business, Social change, Social media, sustainability, Technology, Values

October 3, 2012 by Simon Mainwaring

With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The proliferation of citizen media, and especially social media, has given potential voters more information and …

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Filed Under: Brands, Community, Consumers, Economy, Future, Government, Optimism, Social

August 8, 2012 by Simon Mainwaring

An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no doubt will argue simplistic – approach to measuring economic success sits at the heart of …

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Filed Under: Capitalism, Economy, Future, Thinking Tagged With: Bernacke, Capitalism, Future

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