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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Economy

January 23, 2012 by Simon Mainwaring

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this […]

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values, We First Tagged With: branding, carol cone, Marketing, Robert Tercek, social branding, social business, social good, social marketplace, Social media, We First, We First Social Branding Seminar

January 18, 2012 by Simon Mainwaring

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does a wonderful job of articulating how the internet has heightened awareness around the world of …

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Filed Under: Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values Tagged With: david kirkpatrick, Facebook, social good, Social media, social technology, Twitter

January 16, 2012 by Simon Mainwaring

In honor of Martin Luther King Jr.’s birthday, I’m sharing the epilogue to We First in which I reference famous words from his ‘I Have a Dream’ speech that still ring true today. Economic equality was an important part of his vision and legacy, and while strides have been made, we still have far to …

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Filed Under: Capitalism, Causes, Community, Consumers, Economy, Future, Purpose, Values, We First Tagged With: Economy, Future, MLK Jr., racial equality

January 10, 2012 by Simon Mainwaring

No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out by research by the world’s largest PR firm, Edelman, whose 2011 Trust Barometer found that …

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Filed Under: Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Leadership, Optimism, Other, Purpose, Thinking, Values Tagged With: CSR, Greg Link, Smart Trust, social good, Stephen Covey, Trust

January 4, 2012 by Simon Mainwaring

A lot is going to be demanded of business leaders in 2012 due to fast-changing social technology that is remaking the business landscape in the midst of a tough economy. To ensure that you’re one of the success stories of 2012, you need to start with the right mindset, focus and goals. To that end, …

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Filed Under: Brands, Capitalism, Causes, Economy, Future, Leadership, Optimism, Purpose, Social, We First Tagged With: branding, Future, Social media

December 30, 2011 by Simon Mainwaring

What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Purpose, Social, Thinking, Values, We First Tagged With: Future, New Year Eve, Social media

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