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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Economy

September 13, 2011 by Simon Mainwaring

http://youtu.be/PY-mboZkhD0 Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing disbelief that man’s actions are dramatically shaping the planet’s climate. Gore aims to enlist […]

http://youtu.be/PY-mboZkhD0 Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing disbelief that man’s actions are dramatically shaping the planet’s climate. Gore aims to enlist …

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Filed Under: Brands, Causes, Community, CSR, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, CSR, Future, Online communities, Social change, Values, We First

August 28, 2011 by Simon Mainwaring

It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA from AA+. As the European Union calls emergency meetings and Asian stock markets examine whether …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Government, Optimism Tagged With: Capitalism, consumer confidence, debt ceiling, politics

August 12, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, Consumers, CSR, Future, non-profits, Social change, Social media, We First

August 10, 2011 by Simon Mainwaring

Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today in Egypt, Libya and Syria, were amplified using social media. The riots in London and through the …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social Tagged With: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Social change, Social media, Values, We First

August 8, 2011 by Simon Mainwaring

The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of America. Yet neither the short-term losses nor long-terms effects have any bearing on what is …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Non-profits, Optimism, Social, Values Tagged With: Capitalism, Community, Economy, Future

July 18, 2011 by Simon Mainwaring

In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners with a company? I had the great pleasure of speaking with Mark Horvarth, founder of …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, CSR, Economy, Future, Non-profits, Social, Thinking Tagged With: Advertising, Brands, Causes, Community, Future, non-profits, Social change

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