This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and […]
Read MoreYou hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility […]
Read MoreThis week Facebook announced their “modern messaging system,” setting off a flurry of blogosphere exchanges as to whether Facebook will trump Gmail. Mark Zuckerberg denied that it was intended to “kill email” framing his offering as inclusive, but here’s three reasons I believe Facebook messaging has the potential to succeed email. 1. TEMPERATURE: Facebook is […]
Read MoreThere’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’. The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction”, the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. That’s why Mark Zuckberg should […]
Read MoreThe Next Web wrote an intriguing post about the emerging trend of parents creating social profiles for their unborn children. This is not limited to parents that are social media devotees (guilty as charged!) In fact, a study published this week ago by Internet Security Firm AVG states 5% of babies under 2 have social […]
Read MoreOne of the most common mistakes brands make is the goal they set for themselves once they engage with social media. “How do we reach 1 million followers in 12 months” or “What’s the fastest way to get to 200,000 Facebook fans?” Brands do this for several reasons. They are competitive – as they have to […]
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