Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and […]

This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and …

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You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility …

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This week Facebook announced their “modern messaging system,” setting off a flurry of blogosphere exchanges as to whether Facebook will trump Gmail. Mark Zuckerberg denied that it was intended to “kill email” framing his offering as inclusive, but here’s three reasons I believe Facebook messaging has the potential to succeed email. 1. TEMPERATURE: Facebook is …

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There’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’. The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction”, the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. That’s why Mark Zuckberg should …

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